Services

My mentoring and consultancy services are built on a foundation of cultural change analysis, social and environmental impact, conceptualization and storytelling, equality, honest communication and innovation. Join me to boost honest brands and sustainable lively places.

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Strategy

Define what you know today and how to focus on tomorrow

  • From caos to focus
  • Conceptualization
  • Strategy roadmap
  • Resources
  • Brand strategy

Futures

Zoom out, understand external forces and audiences that affect you, identify intelligent futures

  • Prospective and possible futures
  • Future scenarios
  • Insights
  • Roadmap

Narratives

Tell your story, get your message out and inspire others

  • Conceptualization
  • Narrative architecture
  • Creative tone and voice
  • Storytelling
  • Storydoing

Environmental & social impact

Fit in the present with a strategy towards social and environmental sustainability

  • Social and environmental roadmap
  • Communications to proof sustainability
  • Transparency roadmap
  • Supply chain and/or social impact analysis

Participation & empty spaces

Designing strategies to participatory urban processes, and to boost new uses of empty spaces

  • Vacant spaces strategy
  • Place strategy and narrative
  • Urban revitalization
  • Participatory processes
  • Place sustainability
  • Retail, markets

Cities, councils, developers and property owners

FORMATS

Book individual or collective sessions, or a full project development

Selected Work

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1/14

Place strategy and narrative

Scope
Strategy, narrative, social impact, positioning, purpose, collective vision, regeneration, communications, tourism, visual identity, photography, products, local manufacturers,

Client
La Selva

Team
Marc Monguilod (Design) Jara Varela (Photography) Nina Surinyac (communications)

Year
2021

Brand strategy, narrative and visual identity for La Selva county bringing together communities, ancestral stories and nature

2/14

Strategy and narrative

Scope
Strategy, narrative, governance, social impact, place brand, collective vision, community, retail, enviornment, culture, music, theatre, tourism, visual identity, photography, products

Client
Barcelona City Council

Team
Marc Monguilod (Design) Jara Varela (Photography) Nina Surinyac (strategy and commuincations support)

Year
2021

Social-retail strategy for a new conceptual District in Barcelona that brings together culture, retailers and the local community. We all join forces, rethink the Avenue and build a new governance that includes the three surrounding neeighbourhoods Poble-Sec, Raval Sud and Sant Antoni.

3/14

Strategy and community

Scope
Sustainability, strategy, community, empty space, new uses, tech, education, food, innovation

Client
Barcelona City Council

Team
Nina Surinyac (strategy support)

Year
2021

Definition of a new project strategy at Nou Barris District to encourage ground floor uses for local communities and new technologies

4/14

Place Branding

Scope
Sustainability, strategy, editorial, transparency, strategy, blockchain, retail, innovation, communications, visual identity, photography, coffee, tea, clothes, meat, artisans

Client
Born Comerç

Team
Marc Monguilod (Design) Jara Varela (Photography) Provenance (Technology)

Year
2019

A publication to boost retail transparency with Tiny Cottons, Cafés El Magnífico, Tes Sans&Sans, Sagardi Restaurant, Artisans from El Born and Gravin restaurant

5/14

Sharing sustainability at the point of sale, online and in-store

Scope
Sustainability, transparency, strategy, blockchain, retail, innovation, communications, visual identity, photography, coffee, tea, clothes, meat, artisans

Client
Born Comerç Barcelona Oberta

Team
Provenance (Technology) Case study

Year
2019

A project to share ethical and sustainable values from El Born retailers, with Tiny Cottons, Cafés El Magnífico, Tes Sans&Sans, Sagardi Restaurant, Artisans Association and Gravin Restaurant. Boosting retail transparency using the blockchain tech platform to make products transparent at the point of sale online and instore

6/14

Can Alemany

Scope
Strategy, sustainability, transparency, innovation, communications, visual identity, photography, sustainable tourism, regeneration, local impact

Client
Can Alemany

Team
Marc Monguilod (Design) Jara Varela (Photography)

Year
2021

Can Alemany is a hotel and a catalan traditional home for guests. We designed a brand strategy and a road map to communicate social and enviornmental impact.

7/14

Place Branding

Scope
Strategy, retail, lively cities, user experience, participatory cities, Cultural and Retail Destination, innovation, communications, social impact

Client
Rambla Catalunya Retailers

Team
Marc Monguilod (Visual Identity)

Year
2019

We designed a strategy roadmap to define the positioning, the experience and visual identity of La Rambla Catalunya new brand

8/14

Brand strategy

Scope
Strategy, retail, intelligent trend forecast, innovation, communications, visual identity, branding

Client
Gremi Carn

Team
Marc Monguilod (Visual Identity)

Year
2019

Re-thinking the meat market narrative and strategy in Catalunya by developing an intelligent trend forecast and building the Catalan Meat Association brand strategy and positioning, a new visual identity, storytelling and communications road map

9/14

Place Branding - Local community

Scope
Strategy, retail, city, local community, sustainability, lively cities, communications, social impact, visual identity, place branding, photo, video, magazine

Client
Sant Andreu District

Team
Pol Solsona (Visual identity)
Leo Croma (Photography) Anna Pla-Narbona (video)

Links Eix Sant Andreu

Year
2019

Define a brand strategy and visual identity to bring together retailers and the local community at Sant Andreu Retailers Association

10/14

Empty spaces strategy for Barcelona Comerç

Scope
Strategy, retail, urban revitalisation, intelligent trend forecast, empty space, sustainability, lively cities, participatory cities, entrepreneurs, innovation, communications, social impact

Client
Barcelona Comerç

Year
2019

Strategy to re-think Barcelona's grown floors uses in commercial areas. Bespoke and exploratory study on innovative uses, urban revitalisation and local community needs

11/14

Place strategy

Scope
Strategy, retail, urban revitalisation, intelligent trend forecast, empty space, sustainability, lively cities, participatory cities, entrepreneurs, innovation, communications, social impact

Client
Barcelona City Council

Team
El Rissell Cooperative

Link
News

Year
2018

Strategic Plan that re-thinks the Paral·lel Avenue bringing together local business, hospitality sector, retailers, cultural sector and the local community from the three districts surrounding the Avenue.

12/14

Place strategy

Scope
Strategy, local community, retail, lively cities, participatory cities, workshops, cultural and retail Destination, communications, urbanism, business

Client
Sant Andreu Retailers Ass

Year
2018

Strategic actions plan to transform Sant Andreu Retailers Ass into a BID (Business Improvement District) One of the two first pilots in Barcelona to define BIDs opportunities in Barcelona

13/14

Place revitalisation

Scope
Sustainability, strategy, retail, empty space, lively cities, entrepreneur,participatory cities, Cultural Destination, innovation, communications, social impact

Client
El Bòlit Centre d'Arts

Year
2018

Working with 6 European Cities to revitalize urban areas through activating empty spaces for creative benefit (The Spur project)

14/14

Place Branding

Scope
Strategy, branding, experience, cities, innovation, communications, visual identity

Client
Future Places Global Cultural Districts Network

Team
Future Places

Year
2017

A research on Branding Cultural Districts and Destinations. A joint research by Future Places from Barcelona and the Global Cultural Districts Network

Working with Us

Clients

Main clients are private business, settled brands, new brands, institutions, cities and public bodies

Studio

Collaborations are key to some projects. We set up teams to create digital expressions, content and to guide brands to honestly and effectively communicate and share their stories online and in-store.

These are some of the talented people we use to collaborate with:
Graphic Designer Marc Monguilod, Photographer Jara Varela, Visual Communicator Pol Solsona or Space, object and Set designer Santi Guerrero

Partners